{"id":3941,"date":"2024-02-07T08:15:55","date_gmt":"2024-02-07T08:15:55","guid":{"rendered":"https:\/\/blog.lumenis.com\/aesthetics\/?p=3941"},"modified":"2024-02-13T11:37:33","modified_gmt":"2024-02-13T11:37:33","slug":"attracting-new-patients-to-your-aesthetic-practice","status":"publish","type":"post","link":"https:\/\/blog.lumenis.com\/aesthetics\/attracting-new-patients-to-your-aesthetic-practice\/","title":{"rendered":"Attracting New Patients to Your Aesthetic Practice"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;3979&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1706087201788{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_single_image image=&#8221;3980&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1706087251620{margin-bottom: 0px !important;padding-top: 20px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span class=\"TextRun SCXW213538687 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213538687 BCX0\">Whether<\/span> <span class=\"NormalTextRun SCXW213538687 BCX0\">you<\/span><span class=\"NormalTextRun SCXW213538687 BCX0\"> are new to aesthetics and <\/span><span class=\"NormalTextRun SCXW213538687 BCX0\">just opened your first practice or have been in business for years, there\u2019s almost nothing more important<\/span> <span class=\"NormalTextRun SCXW213538687 BCX0\">than <\/span><\/span><span class=\"TextRun SCXW213538687 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213538687 BCX0\">attracting new patients<\/span><\/span><span class=\"TextRun SCXW213538687 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213538687 BCX0\">. <\/span><\/span><span class=\"TextRun SCXW213538687 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213538687 BCX0\">New patients are critical for your practice&#8217;s growth.<\/span><\/span><span class=\"EOP SCXW213538687 BCX0\" data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:29,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW44934463 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW44934463 BCX0\">By <\/span><\/span><span class=\"TextRun SCXW44934463 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW44934463 BCX0\">attract<\/span><span class=\"NormalTextRun SCXW44934463 BCX0\">ing<\/span><span class=\"NormalTextRun SCXW44934463 BCX0\"> more new patients<\/span><span class=\"NormalTextRun SCXW44934463 BCX0\">,<\/span><\/span><span class=\"TextRun SCXW44934463 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW44934463 BCX0\">you not only enhance revenue streams but also gain access to untapped markets, broaden your business prospects, and maintain the vitality of your customer base.<\/span><\/span><span class=\"EOP SCXW44934463 BCX0\" data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:29,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<h2><span style=\"font-size: 18px; text-transform: uppercase;\">Some of the Best Ways to Attract New Patients <\/span><\/h2>\n<p>Below are some suggestions on how to get more patients into your aesthetic practice \u2013 read on for several of the best tips to ensure your waiting room stays full.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><strong><span style=\"font-size: 18px;\">Taking Great Before and After Pictures <\/span><\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text]<img decoding=\"async\" class=\"alignnone size-medium wp-image-3961 hide-on-desktop\" style=\"padding-bottom: 0px;\" src=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Mobile-BnA-768X450.png\" alt=\"before and after picture\" width=\"100%\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3964 alignleft hide-on-mobile\" src=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Desktop-BnA-350X200.png\" alt=\"before and after picture\" width=\"300\" height=\"171\" \/>A picture is worth a thousand words, but great before and after pictures are priceless!<\/p>\n<p>Before and after (B&amp;A) pictures can help your patients choose which treatment is right for them and set expectations regarding results.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-69d7b217226ac\" data-id=\"69d7b217226ac\" data-height=\"45\" data-height-mobile=\"0\" data-height-tab=\"45\" data-height-tab-portrait=\"0\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]<span data-contrast=\"auto\">When taking B&amp;As, be sure to keep in mind the following tips:\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:29,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:749,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Photos should be consistent in terms of lighting, distance, and area photographed.\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:749,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Your subject should pose naturally, without makeup, and with hair pulled back. The same clothing and jewelry should be worn in all shots, if possible.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:749,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Take photos before treatments and at designated intervals after treatments.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:749,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Don\u2019t forget &#8211; your subject must sign a consent waiver before you can use the photos!<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:749,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Of course, any digital retouching or other efforts to change the photos must be avoided at all costs. B&amp;A photos are only useful when completely authentic!<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">B&amp;As are a powerful marketing tool when done right. Read more about <a href=\"\/aesthetics\/take-great-before-after-pictures-to-attract-new-patients-to-your-aesthetic-clinic\/\">taking great before and after pictures on the <\/a><\/span><span data-contrast=\"none\">Lumenis Blog<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:29,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><strong><span style=\"font-size: 18px;\">Building Your Presence on Social Media<\/span><\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text]<img decoding=\"async\" class=\"alignnone size-medium wp-image-3961 hide-on-desktop\" style=\"padding-bottom: 0px;\" src=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Mobile-like-768X450.png\" alt=\"social media platform\" width=\"100%\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3964 alignleft hide-on-mobile\" src=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Desktop-like-350X200.png\" alt=\"social media platform\" width=\"300\" height=\"171\" \/><a href=\"\/aesthetics\/promote-your-clinic-on-social-media-to-reach-more-patients\/\">Investing in your social media presence<\/a> is absolutely crucial to reaching new audiences and attracting new patients. Potential patients use social media to find providers, and a majority of consumers expect practices to have a professional and well-maintained social media presence.<br \/>\nThe key to growing your social media following across various platforms is posting authentic, interesting content on a consistent basis. Social media is a great place to post before and after photos, details about new treatments, or information about your offerings. Encourage your network to like, share, and comment, and be sure to engage in a two-way discourse with your followers in order to really boost your visibility![\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1705238993525{padding-bottom: 45px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h3><strong><span style=\"font-size: 18px;\">Designing the Interior Space<\/span><\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text]<img decoding=\"async\" class=\"alignnone size-medium wp-image-3961 hide-on-desktop\" style=\"padding-bottom: 0px;\" src=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Mobile-Clinic-768X450.png\" alt=\"Clinic interior space\" width=\"100%\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3964 alignleft hide-on-mobile\" src=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Desktop-clinic-350X200.png\" alt=\"Clinic interior space\" width=\"300\" height=\"171\" \/>The <a href=\"\/aesthetics\/first-impressions-matter\/\">interior design of your practice<\/a> is the first thing a patient sees when they walk through the door \u2013 it should make a good impression, especially on a new patient. The design should be simple, modern, and beautiful. Patients should feel comfortable and welcomed both by the design of your space and by your front office team.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><strong><span style=\"font-size: 18px;\">Staying Up to Date with the Latest Trends <\/span><\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text]<img decoding=\"async\" class=\"alignnone size-medium wp-image-3961 hide-on-desktop\" src=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Mobile-hand-768X450-300x176.png\" alt=\"Latest trends\" width=\"100%\" srcset=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Mobile-hand-768X450-300x176.png 300w, https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Mobile-hand-768X450-610x357.png 610w, https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Mobile-hand-768X450-585x342.png 585w, https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Mobile-hand-768X450.png 769w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3964 alignleft hide-on-mobile\" src=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Desktop-hand-350X200-300x171.png\" alt=\"Latest trends\" width=\"300\" height=\"171\" srcset=\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Desktop-hand-350X200-300x171.png 300w, https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2024\/01\/Desktop-hand-350X200.png 351w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Keeping current with industry developments and consumer trends is important for two main reasons: First, offering the latest devices and treatments is a good way to attract new patients and keep your existing patients coming through your door. Second, it establishes you as an expert in your field and a relevant source of information for current or potential patients.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Technology and consumer taste both change quickly, and it may feel hard to keep up. There are many ways you can easily stay up to date with the latest trends \u2013 attending industry conferences and events, subscribing to trade publications, and following influential industry professionals on social media are all great ways to \u2018stay in the know.\u2019 [\/vc_column_text][vc_column_text]<\/p>\n<h2><span style=\"font-size: 18px; text-transform: uppercase;\">Conclusion<\/span><\/h2>\n<p>How to get more patients in your practice <span data-contrast=\"auto\">is a question that keeps\u00a0 practitioners at all stages of their career up at night. New patients are the lifeblood of a thriving practice and key to its success. With the above suggestions, you can take practical steps to reaching new patients and getting them through your door.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:29,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>How to attract new patients <span data-contrast=\"auto\">is only part of the equation \u2013 you also need to make sure your existing patients keep coming back. <\/span><span data-contrast=\"auto\">Retaining your existing patients is one of the easiest and most cost-effective ways to ensure the success of your practice. Happy patients are also a great source of referrals &#8211; another great way to build your practice!\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:29,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text][vc_column_text]PB-00072790 Rev B[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Successfully attracting new patients is the key to growing your practice. Here are tips for reaching new patients and getting them through your door.<\/p>\n","protected":false},"author":6,"featured_media":3982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","floatton-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get more patients into your practice | Lumenis<\/title>\n<meta name=\"description\" content=\"Successfully attracting new patients is the key to growing your practice. 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