{"id":501,"date":"2018-05-27T08:12:04","date_gmt":"2018-05-27T08:12:04","guid":{"rendered":"http:\/\/lab2.shufflehound.com\/2017\/01\/31\/temporary-title-that-will-be-changed-soon-5\/"},"modified":"2023-12-04T10:47:28","modified_gmt":"2023-12-04T10:47:28","slug":"growing-your-aesthetic-practice-in-a-competitive-economy","status":"publish","type":"post","link":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/","title":{"rendered":"Growing Your Aesthetic Practice in a Competitive Economy"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]O<\/span>ver the past decade, competition for aesthetic patients has increased. This makes building a successful aesthetic practice or growing your aesthetic business challenging.
\n<\/span>We put together a few tips to help stand out amongst competition, increase your patient base and build and grow your practice successfully.
\n<\/span><\/p>\n

\n

[\/vc_column_text][vc_single_image image=”891″ img_size=”full”][vc_column_text]<\/p>\n

1. Offer your patients a one-stop shop for their aesthetic needs<\/strong><\/h2>\n

Patients are looking for a one-stop shop where they can go to take care of all their aesthetic needs with minimal downtime. For this reason, we recommend you offer your patients everything they need in one place.<\/p>\n

2. Always do what\u2019s in the best interest of your patients<\/strong><\/h2>\n

Remember that aesthetic medicine is still, first and foremost, medicine. For this reason, it\u2019s important to always do what\u2019s in the best interest of your patients. Once your patients feel safe and trust you, loyalty will follow and they will probably seek additional treatments, return for maintenance procedures, and recommend you to others.<\/p>\n

3. Make your patients feel special<\/strong><\/h2>\n

Superior customer service is crucial in today\u2019s economy. So if you\u2019re committed to growing your business, you need to offer your customers an exceptional experience from the time they reach out to you until they have completed a treatment and after.<\/p>\n

4. Minimize patient downtime<\/strong><\/h2>\n

In today\u2019s fast-paced environment, patients have almost no tolerance for downtime. For this reason, when you define your service portfolio, try and offer treatments that give maximum long-term results in minimum time.<\/p>\n

5. Make sure your offering is great<\/strong><\/h2>\n

In a world of quick fixes and trendy services, it\u2019s important to provide reliable and effective treatments<\/a> using proven and safe technology<\/a>. At the end of the day, only businesses providing good offerings that patients can trust succeed in the long-term.<\/p>\n

6. Understand who your patients are<\/strong><\/h2>\n

Get to know your patients better. Take a closer look at their demographics, including their age, gender, marital status, socioeconomic status, education level, occupation and more. In addition to this helping improve your relationship with your customers, it will also give you insight into what services to offer and how and where to market your services.<\/p>\n

7. Don\u2019t forget to market<\/strong><\/h2>\n

As is the case in any business, marketing is crucial to your success. To begin, it\u2019s important to define what your practice offers and how you want it to be perceived. Once you\u2019ve defined this main message, get it out using content and digital marketing. Your patients use digital media to research treatments and providers, so make sure they find you and not your competitors when they look.<\/p>\n

\n

Finding the right balance between building trust amongst patients and running a business is not an easy feat. We hope you found our tips useful.<\/p>\n

For more tips on growing your aesthetic business, download our free eBook here.<\/a><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]

<\/div><\/div><\/a>

Author: Osnat Philipp, VP&GM, Aesthetic BU<\/span>
\n<\/i> Linkedin<\/span><\/a><\/p>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Over the past decade, competition for aesthetic patients has increased. This makes building a successful aesthetic practice or growing your aesthetic business challenging. We put together a few tips to help stand out amongst competition, increase your patient base and build and grow your practice…<\/p>\n","protected":false},"author":18,"featured_media":891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[139,142,141,136],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-aestheticmarketing","tag-growyourpractice","tag-marketingtips","tag-marketyourpractice","floatton-article"],"yoast_head":"\nGrowing Your Aesthetic Business in a Competitive Economy | Lumenis<\/title>\n<meta name=\"description\" content=\"Discover 7 main tips to rise above the growing competition. Increase your patient base, build & grow your aesthetic practice successfully. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing Your Aesthetic Business in a Competitive Economy | Lumenis\" \/>\n<meta property=\"og:description\" content=\"Discover 7 main tips to rise above the growing competition. Increase your patient base, build & grow your aesthetic practice successfully. Learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmetic Lasers - Aesthetic Lasers, Aesthetic Medical Devices | Lumenis Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-27T08:12:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T10:47:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Osnat Philipp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Osnat Philipp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/\"},\"author\":{\"name\":\"Osnat Philipp\",\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/#\/schema\/person\/edd6cbc60b6cd581ec079f8291cdde05\"},\"headline\":\"Growing Your Aesthetic Practice in a Competitive Economy\",\"datePublished\":\"2018-05-27T08:12:04+00:00\",\"dateModified\":\"2023-12-04T10:47:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/\"},\"wordCount\":550,\"image\":{\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg\",\"keywords\":[\"aestheticmarketing\",\"growyourpractice\",\"marketingtips\",\"marketyourpractice\"],\"articleSection\":[\"Marketing Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/\",\"url\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/\",\"name\":\"Growing Your Aesthetic Business in a Competitive Economy | Lumenis\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg\",\"datePublished\":\"2018-05-27T08:12:04+00:00\",\"dateModified\":\"2023-12-04T10:47:28+00:00\",\"author\":{\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/#\/schema\/person\/edd6cbc60b6cd581ec079f8291cdde05\"},\"description\":\"Discover 7 main tips to rise above the growing competition. Increase your patient base, build & grow your aesthetic practice successfully. Learn more!\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#primaryimage\",\"url\":\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg\",\"contentUrl\":\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg\",\"width\":1200,\"height\":800,\"caption\":\"People standing in an arrow shape\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.lumenis.com\/aesthetics\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growing Your Aesthetic Practice in a Competitive Economy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/#website\",\"url\":\"https:\/\/blog.lumenis.com\/aesthetics\/\",\"name\":\"Cosmetic Lasers - Aesthetic Lasers, Aesthetic Medical Devices | Lumenis Blog\",\"description\":\"Lumenis Aesthetics Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.lumenis.com\/aesthetics\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/#\/schema\/person\/edd6cbc60b6cd581ec079f8291cdde05\",\"name\":\"Osnat Philipp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lumenis.com\/aesthetics\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2018\/05\/Lumenis-Blog-Author-Osnat-Philip-200x200-150x150.jpg\",\"contentUrl\":\"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2018\/05\/Lumenis-Blog-Author-Osnat-Philip-200x200-150x150.jpg\",\"caption\":\"Osnat Philipp\"},\"url\":\"https:\/\/blog.lumenis.com\/aesthetics\/author\/osnatphilipp\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Growing Your Aesthetic Business in a Competitive Economy | Lumenis","description":"Discover 7 main tips to rise above the growing competition. Increase your patient base, build & grow your aesthetic practice successfully. Learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/","og_locale":"en_US","og_type":"article","og_title":"Growing Your Aesthetic Business in a Competitive Economy | Lumenis","og_description":"Discover 7 main tips to rise above the growing competition. Increase your patient base, build & grow your aesthetic practice successfully. Learn more!","og_url":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/","og_site_name":"Cosmetic Lasers - Aesthetic Lasers, Aesthetic Medical Devices | Lumenis Blog","article_published_time":"2018-05-27T08:12:04+00:00","article_modified_time":"2023-12-04T10:47:28+00:00","og_image":[{"width":1200,"height":800,"url":"http:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg","type":"image\/jpeg"}],"author":"Osnat Philipp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Osnat Philipp","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#article","isPartOf":{"@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/"},"author":{"name":"Osnat Philipp","@id":"https:\/\/blog.lumenis.com\/aesthetics\/#\/schema\/person\/edd6cbc60b6cd581ec079f8291cdde05"},"headline":"Growing Your Aesthetic Practice in a Competitive Economy","datePublished":"2018-05-27T08:12:04+00:00","dateModified":"2023-12-04T10:47:28+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/"},"wordCount":550,"image":{"@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg","keywords":["aestheticmarketing","growyourpractice","marketingtips","marketyourpractice"],"articleSection":["Marketing Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/","url":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/","name":"Growing Your Aesthetic Business in a Competitive Economy | Lumenis","isPartOf":{"@id":"https:\/\/blog.lumenis.com\/aesthetics\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#primaryimage"},"image":{"@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg","datePublished":"2018-05-27T08:12:04+00:00","dateModified":"2023-12-04T10:47:28+00:00","author":{"@id":"https:\/\/blog.lumenis.com\/aesthetics\/#\/schema\/person\/edd6cbc60b6cd581ec079f8291cdde05"},"description":"Discover 7 main tips to rise above the growing competition. Increase your patient base, build & grow your aesthetic practice successfully. Learn more!","breadcrumb":{"@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#primaryimage","url":"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg","contentUrl":"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2017\/05\/growing-your-aesthetic-practice-in-a-competitive-economy-1200-800-web.jpg","width":1200,"height":800,"caption":"People standing in an arrow shape"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lumenis.com\/aesthetics\/growing-your-aesthetic-practice-in-a-competitive-economy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.lumenis.com\/aesthetics\/"},{"@type":"ListItem","position":2,"name":"Growing Your Aesthetic Practice in a Competitive Economy"}]},{"@type":"WebSite","@id":"https:\/\/blog.lumenis.com\/aesthetics\/#website","url":"https:\/\/blog.lumenis.com\/aesthetics\/","name":"Cosmetic Lasers - Aesthetic Lasers, Aesthetic Medical Devices | Lumenis Blog","description":"Lumenis Aesthetics Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.lumenis.com\/aesthetics\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.lumenis.com\/aesthetics\/#\/schema\/person\/edd6cbc60b6cd581ec079f8291cdde05","name":"Osnat Philipp","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lumenis.com\/aesthetics\/#\/schema\/person\/image\/","url":"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2018\/05\/Lumenis-Blog-Author-Osnat-Philip-200x200-150x150.jpg","contentUrl":"https:\/\/blog.lumenis.com\/aesthetics\/wp-content\/uploads\/sites\/2\/2018\/05\/Lumenis-Blog-Author-Osnat-Philip-200x200-150x150.jpg","caption":"Osnat Philipp"},"url":"https:\/\/blog.lumenis.com\/aesthetics\/author\/osnatphilipp\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":8,"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"predecessor-version":[{"id":3902,"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/posts\/501\/revisions\/3902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/media\/891"}],"wp:attachment":[{"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lumenis.com\/aesthetics\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}