The medical aesthetic market has shifted dramatically. In the past, it was almost exclusively focused on Baby Boomers and their parents looking to reverse the effects of ageing as much as possible. Now, in our youth-obsessed culture, the number of patients in their early 30s,...

The average user spends two hours a day on social networks, and the number of consumers using socials to find products and services is increasing steadily. Aesthetic patients are no exception. They use socials to shop around for treatments and clinics, and it’s crucial that...