Whether you are new to aesthetics and just opened your first practice or have been in business for years, there’s almost nothing more important than attracting new patients. New patients are critical for your practice’s growth.
By attracting more new patients, you not only enhance revenue streams but also gain access to untapped markets, broaden your business prospects, and maintain the vitality of your customer base.
Some of the Best Ways to Attract New Patients
Below are some suggestions on how to get more patients into your aesthetic practice – read on for several of the best tips to ensure your waiting room stays full.
Taking Great Before and After Pictures
A picture is worth a thousand words, but great before and after pictures are priceless!
Before and after (B&A) pictures can help your patients choose which treatment is right for them and set expectations regarding results.
When taking B&As, be sure to keep in mind the following tips:
- Photos should be consistent in terms of lighting, distance, and area photographed.
- Your subject should pose naturally, without makeup, and with hair pulled back. The same clothing and jewelry should be worn in all shots, if possible.
- Take photos before treatments and at designated intervals after treatments.
- Don’t forget – your subject must sign a consent waiver before you can use the photos!
- Of course, any digital retouching or other efforts to change the photos must be avoided at all costs. B&A photos are only useful when completely authentic!
B&As are a powerful marketing tool when done right. Read more about taking great before and after pictures on the Lumenis Blog.
Building Your Presence on Social Media
Investing in your social media presence is absolutely crucial to reaching new audiences and attracting new patients. Potential patients use social media to find providers, and a majority of consumers expect practices to have a professional and well-maintained social media presence.
The key to growing your social media following across various platforms is posting authentic, interesting content on a consistent basis. Social media is a great place to post before and after photos, details about new treatments, or information about your offerings. Encourage your network to like, share, and comment, and be sure to engage in a two-way discourse with your followers in order to really boost your visibility!
Designing the Interior Space
The interior design of your practice is the first thing a patient sees when they walk through the door – it should make a good impression, especially on a new patient. The design should be simple, modern, and beautiful. Patients should feel comfortable and welcomed both by the design of your space and by your front office team.
Staying Up to Date with the Latest Trends
Keeping current with industry developments and consumer trends is important for two main reasons: First, offering the latest devices and treatments is a good way to attract new patients and keep your existing patients coming through your door. Second, it establishes you as an expert in your field and a relevant source of information for current or potential patients.
Technology and consumer taste both change quickly, and it may feel hard to keep up. There are many ways you can easily stay up to date with the latest trends – attending industry conferences and events, subscribing to trade publications, and following influential industry professionals on social media are all great ways to ‘stay in the know.’
How to get more patients in your practice is a question that keeps practitioners at all stages of their career up at night. New patients are the lifeblood of a thriving practice and key to its success. With the above suggestions, you can take practical steps to reaching new patients and getting them through your door.
How to attract new patients is only part of the equation – you also need to make sure your existing patients keep coming back. Retaining your existing patients is one of the easiest and most cost-effective ways to ensure the success of your practice. Happy patients are also a great source of referrals – another great way to build your practice!
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