Four Key Body Contouring Trends To Watch
Today, more and more people are looking for easier alternatives and ‘quick fixes’ to eliminate body fat or tighten skin. They want proven and lasting results from safe, non-invasive body contouring procedures without downtime. The effect of this rise in consumer demand has meant that...
The Only Thing That’s Certain in Life Is Change – Aesthetic Trends in 2018
The medical aesthetic market has shifted dramatically. In the past, it was almost exclusively focused on Baby Boomers and their parents looking to reverse the effects of ageing as much as possible. Now, in our youth-obsessed culture, the number of patients in their early 30s,...
Hair Reduction Means Business Growth
How laser hair removal can boost your aesthetic practice Business is booming It’s now quicker, more convenient and more affordable … laser hair removal is more popular than ever – for both sexes and for all ages from teens upwards. As Monica Bonakdar M.D., of...
Growing Your Aesthetic Practice in a Competitive Economy
Over the past decade, competition for aesthetic patients has increased. This makes building a successful aesthetic practice or growing your aesthetic business challenging. We put together a few tips to help stand out amongst competition, increase your patient base and build and grow your practice...
Discover the Technology That Leaves the Past Behind – and Opens Up an Exciting Future
PiQo4
Every patient has different skincare concerns … whether due to a painful memory of spending too long in the sun, a stretch mark that’s an unsightly souvenir of a happy event, a tattoo that’s now unwanted or a scar that still unsettles. But no practitioner...
Take Great ‘Before & After’ Pictures to Attract New Patients to Your Aesthetic Clinic
B&Apictures can serve as an effective marketing tool for promoting your clinic. Photos are the first thing people look at when considering an aesthetic treatment, and a great way to show patients the transformation they have undergone. Show off your clinic’s beautiful work by posting...
First Impressions Matter
Setting the right ambiance in your clinic is crucial for making a great impression on first-time visitors. Studies have shown that sounds, images, textures, smells and tastes play a major role in our decisions. This type of marketing trend, known as sensory branding, is aimed...
Promote Your Clinic on Social Media to Reach More Patients
The average user spends two hours a day on social networks, and the number of consumers using socials to find products and services is increasing steadily. Aesthetic patients are no exception. They use socials to shop around for treatments and clinics, and it’s crucial that...
